My first experience using it was during the 2010 MMVA's (MuchMusic Video Awards) where I wanted to "watch" the show live outside and blog the press room at the same time. The MMVA's as most of you know are an outdoors award show. CTV issues the media outlet a username and password and the reporter logs in the instance the first celebrity comes back there with a trophy and address the media. With a good clean high speed internet connection you can see the whole press room aka "backstage" streamed LIVE. A reporter can then file their stories without even physically being there.
Our intern at HipHossip who worked with me this year, Sasha aka "Kalmplex" said
"Covering the 2011 Junos this year for the first time in the digital media room was quite an enjoyable experience. Getting to hear Arcade Fire, Neil Young, Robbie Robertson, K'naan and Shania Twain talk about their wins and upcoming projects was great. Shania gave us some zingers with "Canada I love our bush", to Deadmau5 talking about how he's already remixed Rebecca Black's song "Friday". Randy Bachman talked about how being in Canada could benefit other countries like holding a Canada Day concert and splitting the proceeds between Haiti and Japan. It was an insightful look at what's next in store for Canadian music and maybe even a comedy circuit if they got bored with their music careers."